On the occasion of 125 years of cinema in Austria, Katharina Stifter from Radio Radiesschen 91.3 FM follows the trail of film-induced tourism in Austria. The main theme of the contribution: what does it take for film-induced tourism to work in Austria?

Radio Radiesschen

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• 'Between Bond and Bollywood – How the Tourism and Film Industries can benefit from each other'
• „Zwischen Bond und Bollywood – wie Tourismus und Filmwirtschaft voneinander profitieren können“

Tim Dams writes in Variety about the great success stories of TV-series like “The Crown“, “Outlander“ and “Game of Thrones“ in regard to their capability to drive tourists to film locations. He also refers to the first study about film tourism in Austria, presented by paul und collegen in 2019.

Article: Variety

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Michael Paul gave a lecture about film tourism at ‘Seen on Screen’ – International Screen Tourism Conference, organised by Film London on the 29th of November. His conclusion: ‘If you can´t measure it, you can´t manage it’. Michael Paul drew attention to the gap in research about the impact of film on tourism, which he called a ‘blackbox’. So far, the exact ways of decision making of potential film tourists are hardly known, so neither film production companies nor destination management are able to steer or influence screen tourism according to their strategic goals. This however would be necessary for the film and tourism industries to benefit from each other even more in the future.

Website: Film London

Programme: Seen on Screen

paul und collegen has been commissioned by the Austrian Federal Economic Chamber (WKO, Federal Trade Association for the Tourism and Leisure Industry) to carry out the first study of screen tourism in Austria. The results show how manifold and comprehensive film-induced effects are in Austria, and how they can be measured. Michael Paul talks about how the Tourism and Film Industries can benefit from each other in the magazine for the Austrian entertainment and media industries (“Film, Sound & Media – Das Magazin für die österreichische Entertainment & Medienbranche“.

Website: Film, Sound & Media

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Interview Michael Paul

Presentation of our study ‘Between Bond and Bollywood – How the Tourism and Film Industries can benefit from each other’

The Austrian Federal Economic Chamber (WKO, Federal Trade Associations for the Tourism and Leisure Industry) commissioned paul und collegen to carry out the first study on the effects of film-induced tourism in Austria. The results were presented at the WKO annual tourism conference in St. Johann im Pongau.

The most important findings of the study are: Film-induced tourism in Austria not only has a great number of success stories, it also shows great potential. Film and television productions, together with music video clips shot in Austria, have an advertising value that exceeds €200m every year.

Press Coverage

• News, 18. April 2019: „Bond bringt Cash ins Land” ['Bond brings chash into the country']
• derstandard, 8. April 2019 ‘Wenn Geheimagent 007 auf den Bergdoktor trifft’ ['When 007 meets the Mountain Medic']
• Tiroler Tageszeitung, 5. April 2019: ‘Filmdrehs ziehen Urlauber an’ ['Film productions attract vacationers']
• Krone, 6. April 2019: ‘Bond & Co. bringen Millionen’ ['Bond & Co. generate millions']
• Oberösterreichische Nachrichten, 6. April 2019: ‘Wie Bergdoktor und Bond unser Image polieren’ ['How Mountain Medic and and Bond polish our image']
• Salzburger Nachrichten, 6. April 2019: ‘Von James Bond bis Bollywood’ ['From James Bond to Bollywood']
• Kurier, 6. April 2019: ‘Die Geldmaschine hinter Bond’ ['The money machine behind Bond']

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paul und collegen is assisting with evaluating the EU-funded film education project "CINEMINI Europe: Cinema for the little ones!"

The EU program MEDIA Creative Europe is supporting the project CINEMINI Europe (2018-2020), which aims to test aesthetic film education concepts on 3 to 6 year-olds.

Children of this age are often already in daily contact with moving pictures, so early film education is perfectly appropriate. With CINEMINI children can discover the diversity of European films through play. The aim of CINEMINI is to spark the children's enthusiasm for film early on, both in terms of looking at it and doing it yourself. At the same time, awareness of the cultural diversity of Europe is developed early on. At the invitation of one of the project partners, the Austrian Film Museum, paul und collegen will be supporting CINEMINI Europe and will be presenting an evaluation report on the project's progress and the project goals achieved once CINEMINI is completed. Under the leadership of EYE Film Institute (The Netherlands), CINEMINI is a collaboration with the Deutsche Filminstitut, the children’s film festival Tartrovers (Netherlands), Kinodvor (Slovenia) and the Austrian Film Museum.alderckald

After the first evaluation of the film funding program Film Industry Support Austria (FISA – Filmstandort Austria) in 2012 by paul und collegen, we were again commissioned by the Federal Ministry of Digital and Economic Affairs (BMDW) in February 2017 to evaluate FISA in accordance with § 16 of the film funding guidelines. Our evaluation shows that FISA is an important element of the Austrian film industry and has increased the visibility of Austria as a film production location.

The most important results at a glance:

• FISA has achieved all the statutory goals and has become an integral part of Austria’s film funding landscape.
• Since the Film Location Act took effect on 13th June 2014, FISA has a fixed budget of € 7.5m per year. This has sustainably improved the reliability of this funding measure.
• The economic effects of FISA have become even greater compared to the last evaluation period. Each euro of subsidy by FISA creates € 5.65 in additional revenue (compared to € 4.93 for the evaluation period until 2012).
• The higher annual FISA funding budget has increased the number of Austrian film productions, the number of international co-productions and managed to attract more international film productions to Austria (“Woman in Gold”, “James Bond – Spectre”, “Mission Impossible-Rogue Nation").
• International service productions sponsored by FISA have greatly improved the visibility of the production locations in Austria internationally. Each euro of subsidy for international service productions by FISA creates € 8.35 in additional expenditure in Austria.
• All in all, FISA has a stabilizing effect on the Austrian film industry.

Recommendations of the evaluation

High-end TV productions have the highest growth rates in film production worldwide. The FISA support for service productions should therefore be extended to the field of TV and OTT ("over-the-top content", i.e. video content transmitted via the Internet).

paul und collegen has published an article on the topic of film festival funding: “Evidencing the Economics of Film Festival Funding: Do Government Subsidies Help?” (In: P.C. Murschetz (ed): Handbook of State Aid for Film. Springer 2018, p.481-505). This article is based on our study of Austrian film festivals (“Filmfestivalreport 2016”), putting the focus on the importance of public funding for film festivals.

Springer

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